We admit, we do sell our customers hopes and dreams.  We hope that our products enable you an abundance of rest and relaxation and thereby dreams also.  After all, dreams are fundamental to our LUCID collection.  Sadly, there are numerous brands that take pride in selling their customers hopes and dreams but in a much different way than the aforementioned statement.  We've noticed that many of our "competitors" like to overhype as a means to putting a ridiculous markup on their products.  Who knows?  Maybe we are too "soft" or perhaps we just have a shred of integrity that will not permit us to price our products at a 1000% Mark up.  It is a good thing they have all those wonderful pillows otherwise I don't know how they sleep at night.

We have noticed that Hotel Pillows are generating a lot of demand with their rise in popularity.  If we weren't a part of this industry, we would think that these luxury hotels have their pillows produced using some sort of top-secret materials that can only be acquired via space travel.  At least that's what the price point for some of these products would make you believe.  Otherwise, why would they be so expensive?   Indeed, many of these products are made with premium quality raw materials.  Yes, there should be an upcharge for such quality and craftsmanship. However, 10-15X Cost of Goods Sold is just taking advantage of people. 

We know how much it cost to manufacture these products because we have been doing it for years.    You will never see our products priced with this level of markup even though we have had customers tell us we should charge more.  If our pillows are not the same premium quality that you are use to then we will gladly refund your money, albeit a fraction of the money you would have spent at you know who's  ;)..